Skip to content

Extenda Retail further enhances retailers’ capabilities to attract, delight & retain customers with the acquisition of Re-Vision

  • by

Amsterdam, The Netherlands, April 5th, 2022:

Re-Vision BV, a global provider of self-service retail technologies based in The Netherlands today announced being acquired by Extenda Retail, a leading provider of commerce and distribution software solutions for retailers and logistics companies.

Extenda Retail and Re-Vision occupy leadership positions in complementary geographical markets. The combination will provide incredible opportunities for customers of both companies to take advantage of additional software capabilities. An example is Re-Vision’s Impact Cloud platform. Powered by AI, cloud-trained models drive product recommendations dynamically to any sales channel based on shopper history and numerous causal factors.

Michel Haagmans, owner and CEO of Re-Vision, said: “The combined force of Extenda Retail and Re-Vision provides retailers with additional, exciting capabilities to continuously innovate using Cloud-based technologies. Consumers can enjoy a personalized experience that allows them to shop how and when they want, and retailers benefit through increases in footfall and sales, and reduction in shrinkage.”

Re-Vision helps retailers deliver extraordinary shopping experiences by incorporating digital commerce capabilities into the physical store environment. Consumers can enjoy a digital in-store shopping experience on their own or retailer-provided device, and retailers can shape the consumer journey to deliver a unique brand experience. Solutions include capabilities such as Scan & Go and Self-Scan tied to a Machine Learning platform to harvest and identify patterns in data. Use-cases for this platform include Loss Prevention and Product Up-Sell Recommendations.

Leendert Venema, CEO of Extenda Retail, said: “Today’s consumer has more choice than ever before, and the battle for retailers to attract, delight, and retain customers has never been as fierce. As the boundaries between physical and digital retail continue to merge, Re-Vision provides shoppers with capabilities to help make their in-store experience both rewarding and enjoyable, and all with a device that is most familiar to them – their mobile phone.”

The acquisition was completed on April 1st, 2022. With offices in Waardenburg in The Netherlands, Re-Vision strengthens Extenda Retail’s position outside of the Nordics. “We have numerous opportunities to deliver value to retailers across Europe, and we look forward to meeting with Re-Visions employees and customers to discuss new possibilities”, says Leendert Venema, who will continue as CEO of the combined Group. Re-Vision’s success has been driven by the ability to operate alongside a variety of in-store technologies, and this is a strategy that Extenda Retail will continue to build on. This is in addition to exploring opportunities for cross-sell within the existing Extenda Retail customer base. 

About Extenda Retail

Extenda Retail inspires retailers and logistics providers to go further through frictionless, game-changing software, which helps retailers grow their business and optimize staff and customer experience. The extensive portfolio of solutions includes Hii Retail: cloud retail software for e.g. POS (point-of-sale) & Checkout, WMS, Customer Intelligence & Loyalty, and Pharmacy software. With over 40 years as an industry-leader in retail software development, hundreds of retail chains in over 37 countries across the globe utilize solutions by Extenda Retail.

Learn more at or follow us on LinkedIn

About Re-Vision

Re-Vision strives to connect the online & offline world and inspire consumers to discover the full potential of retail.

Re-Vision has matured its solution portfolio to support an Omni-Channel strategy helping retailers meet their shoppers’ expectations and delivering identical functionality and experience both on the enterprise devices and the smartphone. Easy, convenient and in return more shopping experience; My-iScan™ & My-Scan™. Both solutions are developed to be robust and scalable, whilst including features that demonstrate an eye for detail. With over 10 years’ experience as the market-leader in Self-Scanning Re-Vision services retailers in over 35 Countries across the globe holding a market share exceeding 50%.

Learn more at or follow us on LinkedIn