My-Scan solution from Re-Vision chosen by Carrefour Belgium to offer its customers a higer level of shopping convenience

Carrefour Belgium was the first in Carrefour Group to introduce the innovative shopping method of self-scanning with Re-Vision in a pilot store in September 2009. The new technology quickly gained a high level of customer acceptance, largely due to the progressive marketing campaign developed by Carrefour Belgium. Based on this successful pilot, Carrefour started to roll-out the system in March 2010 to its hypermarkets and integrated supermarkets across Belgium. Research showed that the self-scanning is used by customers of all age groups and education levels. Once the roll-out is complete, Carrefour Belgium hopes to have 25% of their customers using the system.

Walter Simons, Director Business Solutions IT-Stores at Carrefour Belgium, comments: "Introducing self-scanning has increased the supermarket's popularity with customers because this option offers them more control over the time spent in the store. We at Carrefour Belgium are very happy with the first results of the project – our main goal was to make the shopping trip quick and enjoyable, from the moment our customer enters the store until the check-out. We now feel that they are getting a better service and benefit from a more relaxed shopping experience".