Self-scanning solution from Re-Vision at INNOPROM 2011 Exhibition and Forum in Russia
July 17, 2011
INNOPROM is targeted to facilitate the spreading of Best Innovation Practices and to present advanced technologies ready to be deployed in the retail, horeca and education sectors. 

INNOPROM 2011 Exhibition & Forum is held in the capital of Ural Region, Ekaterinburg, for the second time in 2011. The purpose of the Exhibition is to present advanced technologies ready to be deployed in the industry, retail, horeca and education sectors. INNOPROM is targeted to facilitate the spreading of Best Innovation Practices and developing business connections between Russian enterprises, businesses and technology developers.

Download self-scanning video in Russian here


My-Scan software solution from Re-Vision was showcased among the retail innovations solutions on display at the booth of our Russian partner, DataKrat. The booth was organized as a working store where visitors could buy products and experience the new retail technologies such as electronic labeling, RFID and self-scanning. PSS (Personal Self-Scanning) was positioned as a new VIP-service which supermarkets can offer to their customers in order to build an even stronger relationship with them while promoting a service-driven and customer-oriented philosophy.

Yury Kushpel at DataKrat commented, “This joint participation at INNOPROM 2011 is aimed to strengthen both organizations’ objectives related to PSS projects in Russia. We saw very positive reaction from the Russian retailers because they understand the immediate effect supermarkets can benefit from by implementing this technology. The main advantage of self-scanning is that customers no longer have to queue at the checkout and unload / reload their groceries onto the belt. This results in their increased satisfaction and in turn leads to enhanced loyalty, in simple words – shoppers will come back more often to the store and spend more money there. And our retail customers understand that”.

Michel Haagmans, Managing Director at Re-Vision says, "We are happy that our My-Scan solution has officially been presented at INNOPROM 2011, giving Re-Vision the required visibility on the Russian market. Our target is to be able to offer retail organizations in Russia a solution which meets their requirements and has a proven track record in aligning technology with the business goals. We are pleased to see positive reaction from the Russian retailers and are looking forward to working closely with the Datakrat team on many new opportunities."



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